The Universal Production Layer for AI-Native Media
Every Platform. Every Asset. A Single Source-of-Truth
We will always tell stories. How we tell them is changing.
WHY NOW
The storytelling world's creative stack got superpowers, creating an entirely new paradigm, which comes with entirely new problems.
GenAI Speed
Creation became 10-50x faster, making production management the new bottleneck.
Volume Explosion
Studios ship more iterations, formats, and versions on tighter timelines than ever.
Tool Fragmentation
Creators use 5-15 AI tools. Each generates assets in its own silo. No system connects them.
Delivery Scarcity
Creation is cheap and instant. Curation and delivery speed is what's scarce and valuable now.
THE PROBLEM
Asset Chaos
Teams drown in 500-5,000 assets per project scattered across Runway, Midjourney, Luma, FreePik, Higgsfield, Slack, Drive — and that's before review even starts.
Manual Coordination
Gen tools create unusable file names.
Hunting for versions kills speed.
Missed details create delivery risk.
Legacy Tools
Existing systems weren't built for AI volume, AI-native workflows, or a world where every creator uses 10+ generation tools.
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SOLUTION
What We Solve
Ownership & State
"Who owns this, and what state is it in?"
Blockers
"What's blocking it from moving forward?"
Changes
"What changed, and what did the client say?"
Next Steps
"What happens next in the workflow?"
Connectivity
"Where did this asset come from, and where else does it live?"
Futuro is the universal production layer that connects every AI creation tool into one pipeline.
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PRODUCT: Key Features
The Shot is the Atomic Unit
Futuro is centered around the shot as the source-of-truth
- Organize the evolution of each asset through stages from sketch to video
- Curate quickly from countless assets to find the best
- Assign owners & due dates
- Share notes
- Keep track of the guiding image and video prompts
- Import assets from any creation platform with full source provenance
- Connect to the client's notes and when the shot is locked.
- Track version history of the shot's changes
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PRODUCT: Key Features
Clean Client Presentations
Present work to clients in a focused, distraction-free view.
Clients see only the curated shots that are chosen to share — not the messy working files, iterations, or internal notes behind them.
From this view, they can leave feedback, accept, request changes, or reject each shot, keeping approvals structured and on the record.
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PRODUCT: Key Features
Animatic Playback
Feel the pacing with added sound and dialogue for quicker, better, more natural creative decision making.
This pre-edit will make the editing process that much quicker.
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PRODUCT: Key Features
Project Status Dashboard
Nothing falls between the cracks with this project overview.
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PRODUCT: Key Features
Hitchcock AI Producer
An always-on AI co-pilot that understands the entire project context.
Get instant project health overviews, continuity checks, QC insights, and proactive recommendations.
Ask Hitchcock anything about the production—it searches assets, analyzes patterns, and surfaces blockers before they become problems.
Using natural language, Hitchcock can drive every feature and action across Futuro.
Hitchcock sees your entire production across every platform — not just what's inside Futuro.
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PRODUCT: Key Features
Intelligent Analysis & Search
AI-powered asset intelligence extracts metadata automatically.
Understand what's in every asset—subjects, styles, composition, mood, color palette.
Semantic Search and filter by visual characteristics, not just filenames.
Works across assets from every connected platform — search your Artlist, Freepik, Higgsfield, Runway, Luma, and Midjourney assets in one place.
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PRODUCT: Key Features
Intelligent Asset Rename
Bulk rename thousands of assets with AI-powered templates. Turn chaotic filenames into production-ready names with 100% confidence scoring.
Choose from Descriptive, Production, Scene, Minimal, or Custom naming templates.
One-click apply across entire projects.
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GO-TO-MARKET & BUSINESS MODEL
Studio Relationships
25+ years of studio, agencies and networks in SF, LA & London
Platform Partnerships
We embed Futuro inside every creation platform. API integrations with early partners in progress.
Customer Ambassadors
White-glove onboarding creates advocates and in-depth feedback
Community Growth
Active Members & Educators in Top GenAI creator communities and education platforms
Business Model
- Tiered subscription by teamsize & number of seats
- Storage and Hitchcock token add-ons
- Platform integration revenue — referral fees from creation platforms for enterprise conversions
- Future: optional convenience credits for creative tools
Market Size
$480B creator economy by 2027
50M+ creators growing 10-20% CAGR
$40B+ AI content tools market
$2.1B+ AI video generation market growing 35% CAGR
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COMPETITIVE LANDSCAPE & BUSINESS MODEL
The Current Stack is Fragmented & No One Connects the Creation Ecosystem
Milanote
Flexible mood boarding but no production orchestration, no cross-platform awareness
Frame.io
Traditional review, not built for GenAI. No creation tool integrations.
(sold to Adobe $1.3b)
Preview.io
Closest, but creation-oriented vs orchestration, with infinite canvas paradigm
(pre-launch)
Our Roadmap
Now [Foundation]
Harden shot and asset workflows from alpha to pilots. Launch Chrome extension for cross-platform asset bridge.
Next [Platform Network]
API integrations with creation platforms. Embeddable widget SDK. Cross-platform asset intelligence. First 3 platform partnerships live.
Later [The Standard]
Futuro becomes the de facto interoperability layer for AI media — the MovieLabs of working software. Marketplace, provenance infrastructure, and platform-level data insights.
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TRACTION & FOUNDING TEAM
Studio Pilots
Active in progress
Waitlist
Studios, agencies, top creators
Years Experience
In tech, film and production
Kyle Kesterson
FOUNDER | CEO
3x entrepreneur who has been creating consumer storytelling software since 2010, working with Deloitte Digital, Microsoft Kinect, IBM Watson, and Amazon Alexa and Deloitte Digital. A 2x venture-backed TechStars Alum.
He has spent the last 5 years as Director of AI, consulting, teaching and building GenAI co-pilots, tools and workflow automations with studios including award-winning studios Felix and Paul Studios.
He is a member of leading GenAI Filmmaking communities, a co-founder of Friends with AI, established in LA in 2022 and was named a World’s Top AI Filmmaker by Curious Refuge.
Building on the MovieLabs 2030 Vision interoperability framework to create the universal standard for AI-native production.
Jeremy Boxer
CO-FOUNDER | PARTNERSHIPS
The first Creative Director of Content at Vimeo, Jeremy has been at the forefront of film and breaking trends for over 25 years.
He was the first to curate AI & Cinema panels for film festivals, such as Marche du Film at Cannes Film Festival, CogX and others. He’s also curated for Tribeca, Sundance, SXSW, Vimeo, Resfest, Sonar, and British Film Festival. He has given first breaks to some of the current world’s most notable filmmakers and top AI Filmmakers.
Most recently he has produced “How I Faked My Life with AI”, an upcoming feature length documentary that broke new ground on every type of GenAI, years before it was mainstream.
Leading partnerships with major creation platforms including Artlist and FreePik to build the universal creation network.
Vlad Petoukhov
FULL STACK ENGINEER
A systems-focused full-stack engineer of 20 years. Vlad builds AI automation and systems architecture production-ready AI agents, multi-agent workflows.
He specializes in deploying operational AI infrastructure.Trained at MIREA (Russian Technological University), he brings deep technical range across databases, cloud infrastructure, and agentic AI frameworks.
With 1,500+ Github contributions in the last year alone and a track record of shipping production-grade iterations in days to weeks, not months, Vlad brings the engineering velocity and systems thinking required to build Futuro's agentic production layer from the ground up
Architecting the universal Connect API — the infrastructure layer that lets every AI creation platform plug into Futuro.
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THE ASK & OPPORTUNITY
Raising
$1.2M PRE-SEED
SAFE
Use of Funds
18 months of runway;
Hire engineering (BE/infra + AI); Build Connect API&Extensions;
First 3 platform integrations
Scale onboarding playbook
3-6 Month Proof
- First platform API integration
- Extension on 3+ platforms
- 2 marquee studios, pilot to paid conversion
- 5 production companies weekly active
- 100+ GenAI solo creators
- ROI case studies
"This is the exact process you go through in a real physical production.
I recognize all of it. This is thrilling… We’re talking millions here."
JIM PHILLIPS
CEO, Ridge Road Creative | Former Design Director, Disney
The Universal Production Layer for AI-Native Media
PRE-SEED • MARCH 2026