PRE-SEED • MARCH 2026
Agentic Production for AI-Driven Media
We will always tell stories. How we tell them is changing.
WHY NOW
The storytelling world's creative stack got superpowers, creating an entirely new paradigm, which comes with entirely new problems.
GenAI Speed
Creation became 10-50x faster, making production management the new bottleneck.
Volume Explosion
Studios ship more iterations, formats, and versions on tighter timelines than ever.
Delivery Scarcity
Creation is cheap and instant. Curation and delivery speed is what's scarce and valuable now.
THE PROBLEM
Asset Chaos
Teams drown in 500-5,000 assets per project scattered across spreadsheets, Slack, Drive, and review tools.
Manual Coordination
Gen tools create unusable file names.
Hunting for versions kills speed.
Missed details create delivery risk.
Hunting for versions kills speed.
Missed details create delivery risk.
Legacy Tools
Existing systems weren't built for AI volume
or AI-native workflows.
or AI-native workflows.
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SOLUTION
What We Solve
01
Ownership & State
"Who owns this, and what state is it in?"
02
Blockers
"What's blocking it from moving forward?"
03
Changes
"What changed, and what did the client say?"
04
Next Steps
"What happens next in the workflow?"
Futuro is the agentic production layer for AI-driven media teams.
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PRODUCT: Key Features
The Shot is the Atomic Unit
Futuro is centered around the shot as the source-of-truth
- Organize the evolution of each asset through stages from sketch to video
- Curate quickly from countless assets to find the best
- Assign owners & due dates
- Share notes
- Keep track of the guiding image and video prompts
- Connect to the client's notes and when the shot is locked.
- Track version history of the shot's changes
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PRODUCT: Key Features
Clean Client Presentations
Present work to clients in a focused, distraction-free view.
Clients see only the curated shots that are chosen to share — not the messy working files, iterations, or internal notes behind them.
From this view, they can leave feedback, accept, request changes, or reject each shot, keeping approvals structured and on the record.
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PRODUCT: Key Features
Animatic Playback
Feel the pacing with added sound and dialogue for quicker, better, more natural creative decision making.
This pre-edit will make the editing process that much quicker.
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PRODUCT: Key Features
Project Status Dashboard
Nothing falls between the cracks with this project overview.
- Track all the data of the project's completion, what's overdue, in review, % complete
- Know what stage every shot is at
- Get a breakdown of every shot quickly
- Know the status of every team member's workload
- Keep tabs on the status of requested client changes
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PRODUCT: Key Features
Hitchcock AI Producer
An always-on AI co-pilot that understands the entire project context.
Get instant project health overviews, continuity checks, QC insights, and proactive recommendations.
Ask Hitchcock anything about the production—it searches assets, analyzes patterns, and surfaces blockers before they become problems.
Using natural language, Hitchcock can drive every feature and action across Futuro.
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PRODUCT: Key Features
Intelligent Analysis & Search
AI-powered asset intelligence extracts metadata automatically.
Understand what's in every asset—subjects, styles, composition, mood, color palette.
Semantic Search and filter by visual characteristics, not just filenames.
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PRODUCT: Key Features
Intelligent Asset Rename
Bulk rename thousands of assets with AI-powered templates. Turn chaotic filenames into production-ready names with 100% confidence scoring.
Choose from Descriptive, Production, Scene, Minimal, or Custom naming templates.
One-click apply across entire projects.
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GO-TO-MARKET & BUSINESS MODEL
Studio Relationships
25+ years of studio, agencies and networks in SF, LA & London
Community Growth
Active Members & Educators in Top GenAI creator communities and education platforms
Customer Ambassadors
White-glove onboarding creates advocates and in-depth feedback
Business Model
- Tiered subscription by teamsize & number of seats
- Storage and Hitchcock token add-ons
- Future: optional convenience credits for creative tools
Market Size
$480B creator economy by 2027
50M+ creators growing 10-20% CAGR
$40B+ AI content tools market
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COMPETITIVE LANDSCAPE & BUSINESS MODEL
The Current Stack is Fragmented
Milanote
Flexible mood boarding tool but not standardized for production, team/asset management, no AI integrations
Frame.io
Traditional review, not built for GenAI needs, no AI integrations
(sold to Adobe $1.3b)
Preview.io
Closest, but creation-oriented vs orchestration, with infinite canvas paradigm
(pre-launch)
Our Roadmap
1
Now [Spearhead & Table Stakes]
Harden shot and asset workflows from alpha to pilots
2
Next [Expanding & Owning the Space]
Deeper agentic coordination, multi-player, asset creator platform bridges, and creator tool API integrations
3
Later [The Grand Vision]
Marketplace and Canon/coherence and provenance as Adaptive Media infrastructure Upcoming trillion-dollar "assurance/insurance" layer
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TRACTION & FOUNDING TEAM
2
Studio Pilots
Active in progress
50+
Waitlist
Studios, agencies, top creators
65+
Years Experience
In tech, film and production
Kyle Kesterson
FOUNDER | CEO
3x entrepreneur who has been creating consumer storytelling software since 2010, working with Deloitte Digital, Microsoft Kinect, IBM Watson, and Amazon Alexa and Deloitte Digital. A 2x venture-backed TechStars Alum.
He has spent the last 5 years as Director of AI, consulting, teaching and building GenAI co-pilots, tools and workflow automations with studios including award-winning studios Felix and Paul Studios.
He is a member of leading GenAI Filmmaking communities, a co-founder of Friends with AI, established in LA in 2022 and was named a World’s Top AI Filmmaker by Curious Refuge.
Jeremy Boxer
CO-FOUNDER | PARTNERSHIPS
The first Creative Director of Content at Vimeo, Jeremy has been at the forefront of film and breaking trends for over 25 years.
He was the first to curate AI & Cinema panels for film festivals, such as Marche du Film at Cannes Film Festival, CogX and others. He’s also curated for Tribeca, Sundance, SXSW, Vimeo, Resfest, Sonar, and British Film Festival. He has given first breaks to some of the current world’s most notable filmmakers and top AI Filmmakers.
Most recently he has produced “How I Faked My Life with AI”, an upcoming feature length documentary that broke new ground on every type of GenAI, years before it was mainstream.
Vlad Petoukhov
FULL STACK ENGINEER
A systems-focused full-stack engineer of 20 years. Vlad builds AI automation and systems architecture production-ready AI agents, multi-agent workflows.
He specializes in deploying operational AI infrastructure.Trained at MIREA (Russian Technological University), he brings deep technical range across databases, cloud infrastructure, and agentic AI frameworks.
With 1,500+ Github contributions in the last year alone and a track record of shipping production-grade iterations in days to weeks, not months, Vlad brings the engineering velocity and systems thinking required to build Futuro's agentic production layer from the ground up
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THE ASK & OPPORTUNITY
Raising
$500K PRE-SEED
SAFE
Use of Funds
18 months of operational runway; Hire additional engineering (BE/infra + AI); expand integrations;
Scale onboarding playbook
Scale onboarding playbook
3-6 Month Proof
- 2 marquee studios, pilot to paid conversion
- 5 production companies weekly active
- 100+ GenAI solo creators
- ROI case studies
"This is the exact process you go through in a real physical production.
I recognize all of it. This is thrilling… We’re talking millions here."
I recognize all of it. This is thrilling… We’re talking millions here."
JIM PHILLIPS
CEO, Ridge Road Creative | Former Design Director, Disney
CEO, Ridge Road Creative | Former Design Director, Disney
Agentic Production for AI-Driven Media